Real People & Real Voices Lead to Growth.
Full-Service Social Media Management
Strategy Development
Our dedicated team digs deep into your business goals and builds a clear, actionable social roadmap designed to drive real results — not vanity metrics.
Every strategy is rooted in audience insights, competitive analysis, and platform best practices so your brand shows up in the right place, at the right time.
Influencer & Creator Marketing
We craft tailored influencer and creator strategies that deliver measurable results — from nano-creators driving hyper-local buzz to macro voices amplifying your brand globally.
Our team manages the full campaign lifecycle: talent vetting, contract negotiation, creative briefing, content approval, and performance reporting. Authenticity stays intact at every stage.
Beyond one-off posts, we build always-on creator programs that transform influencers into genuine long-term brand advocates — compounding in value over time.
Brand Collabs
We connect content creators across industries with established and emerging brands — designing campaigns where values and audiences align for authentic, high-impact partnerships.
From initial matchmaking to final launch, we ensure every collab works seamlessly both online and offline.
Community Management
BMG enables brands to be personal and personified while driving incremental demand across the full consumer lifecycle — with editorial planning, content creation, monitoring, and multilingual community support.
Social Advertising
Idea-driven, performance-based social strategies that grow fan bases, increase engagement, and convert. We run O2O campaigns across markets and craft ad sets curated to keep first-impression ratios high.
Measurement & Monitoring
Everything on social is fully measurable. We deliver KPI-tailored reports, optimize campaigns based on live performance, and leverage the FAME framework for real-time visibility.
Social Listening
We monitor brand mentions and conversations across the web using robust listening tools — gathering insights that fuel smarter strategic decisions, from sentiment shifts to competitor benchmarking.
Convergence of Social, Commerce & Innovation
China's digital ecosystem is unlike anywhere else in the world. We help brands navigate and win on the platforms that matter most to Chinese consumers — from short-form video to super-apps.
Douyin
China's TikTok thrives on algorithmically driven short-form video, ensuring your brand content reaches the right eyes via a highly personalised "For You" feed. Challenges, filters, and interactive effects amplify branded content far beyond organic reach.
We leverage Douyin's sophisticated analytics and vast user base to craft targeted campaigns that drive brand awareness, engagement, and in-app purchases — all in one seamless experience.
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Xiaohongshu (RED)
Xiaohongshu seamlessly blends lifestyle content with product discovery. Users actively share experiences and reviews, creating a trusted peer-recommendation ecosystem that brands can authentically tap into.
Shoppable posts streamline the path to purchase, and our team ensures your brand content resonates with RED's highly engaged, purchase-intent community — from beauty and fashion to food and travel.
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WeChat (Weixin)
Far beyond messaging, WeChat is a full ecosystem — social networking, Mini Programs, Moments ads, Channels video, and seamless e-commerce. We activate all of WeChat's touchpoints to reach consumers throughout their daily lives and the full purchase journey.
Alipay
Alipay's Super App model bundles payments, wealth management, food delivery, and travel into one destination. We help brands integrate into Alipay's ecosystem with mini-programs, loyalty mechanics, and promotions that intercept consumers at the moment of transaction.
Platforms we work across