Real People & Real Voices Lead to Growth.

Full-Service Social Media Management

Strategy Development
Where it starts

Strategy Development

Our dedicated team digs deep into your business goals and builds a clear, actionable social roadmap designed to drive real results — not vanity metrics.

Every strategy is rooted in audience insights, competitive analysis, and platform best practices so your brand shows up in the right place, at the right time.

Goal Setting Audience Research Competitive Analysis Content Roadmapping
Influencer Marketing
Real voices. Real results.

Influencer & Creator Marketing

We craft tailored influencer and creator strategies that deliver measurable results — from nano-creators driving hyper-local buzz to macro voices amplifying your brand globally.

Our team manages the full campaign lifecycle: talent vetting, contract negotiation, creative briefing, content approval, and performance reporting. Authenticity stays intact at every stage.

Beyond one-off posts, we build always-on creator programs that transform influencers into genuine long-term brand advocates — compounding in value over time.

Nano & Micro Creators Macro & Celebrity KOL Strategy UGC Campaigns Creator Seeding Always-On Programs ROI Reporting
Brand Collabs
Better together

Brand Collabs

We connect content creators across industries with established and emerging brands — designing campaigns where values and audiences align for authentic, high-impact partnerships.

From initial matchmaking to final launch, we ensure every collab works seamlessly both online and offline.

Co-Branded Campaigns Creator Partnerships O2O Activations
Community Management
Your brand, personified

Community Management

BMG enables brands to be personal and personified while driving incremental demand across the full consumer lifecycle — with editorial planning, content creation, monitoring, and multilingual community support.

Editorial Planning Localization Translation Support Engagement Moderation
Social Advertising
Paid social that performs

Social Advertising

Idea-driven, performance-based social strategies that grow fan bases, increase engagement, and convert. We run O2O campaigns across markets and craft ad sets curated to keep first-impression ratios high.

Paid Social O2O Campaigns Ad Creative Audience Targeting
Measurement and Monitoring
Data-driven decisions

Measurement & Monitoring

Everything on social is fully measurable. We deliver KPI-tailored reports, optimize campaigns based on live performance, and leverage the FAME framework for real-time visibility.

KPI Reporting FAME Framework Campaign Optimization Real-Time Dashboards
Social Listening
Always listening

Social Listening

We monitor brand mentions and conversations across the web using robust listening tools — gathering insights that fuel smarter strategic decisions, from sentiment shifts to competitor benchmarking.

Brand Monitoring Sentiment Analysis Competitor Benchmarking Trend Spotting
China Social Media

Convergence of Social, Commerce & Innovation

China's digital ecosystem is unlike anywhere else in the world. We help brands navigate and win on the platforms that matter most to Chinese consumers — from short-form video to super-apps.

Douyin
Short-form video powerhouse

Douyin

China's TikTok thrives on algorithmically driven short-form video, ensuring your brand content reaches the right eyes via a highly personalised "For You" feed. Challenges, filters, and interactive effects amplify branded content far beyond organic reach.

We leverage Douyin's sophisticated analytics and vast user base to craft targeted campaigns that drive brand awareness, engagement, and in-app purchases — all in one seamless experience.

Visit Douyin
Xiaohongshu
Lifestyle discovery & commerce

Xiaohongshu (RED)

Xiaohongshu seamlessly blends lifestyle content with product discovery. Users actively share experiences and reviews, creating a trusted peer-recommendation ecosystem that brands can authentically tap into.

Shoppable posts streamline the path to purchase, and our team ensures your brand content resonates with RED's highly engaged, purchase-intent community — from beauty and fashion to food and travel.

Visit Xiaohongshu
WeChat
The super-app

WeChat (Weixin)

Far beyond messaging, WeChat is a full ecosystem — social networking, Mini Programs, Moments ads, Channels video, and seamless e-commerce. We activate all of WeChat's touchpoints to reach consumers throughout their daily lives and the full purchase journey.

Alipay
Payments & beyond

Alipay

Alipay's Super App model bundles payments, wealth management, food delivery, and travel into one destination. We help brands integrate into Alipay's ecosystem with mini-programs, loyalty mechanics, and promotions that intercept consumers at the moment of transaction.

Platforms we work across

Weixin
Douyin
Weibo
Kuaishou
Xiaohongshu
BiliBili
Zhihu
Alipay
Weixin Channels
Mini Programs
Our framework

A Diversified Social Media Funnel

Awareness
Make a splash. Get noticed and start the buzz.
Interest
Ignite curiosity and get people talking.
Evaluation
Guide choices with killer content and real reviews.
Purchase
Smooth the path from "want" to "own".
Usage
Wow them post-purchase and spark loyalty.
Repurchase
Satisfy and delight to lock in repeat.
Recommend
Create brand champions and word-of-mouth buzz.

Follow Our Journey.