Food & Beverage

How We Help Food & Beverage Brands Enter the U.S. Market: A Comprehensive Full-Funnel Digital Media Strategy

Entering the U.S. market is a significant challenge for any business, particularly for the Food & Beverage industry. To ensure brands successfully penetrate and establish themselves in this competitive market,  BMG crafted a comprehensive full-funnel strategy. This strategy covers every stage from brand awareness, consideration, and re-engagement to loyalty and advocacy. Here’s our approach.

Awareness & Reach

In the initial market entry phase, our primary goal is to boost brand recognition and spark interest among users. We achieve this through the following strategies:

  1. Social-First Seeding
    We leverage social media platforms like Meta and Yelp to expand brand exposure and trigger curiosity among users. This method is particularly effective for promoting popular products like bubble tea franchises.

  2. Audience Segmentation:
    We target audiences interested in Food & Beverage brands or products, especially those who have already interacted with related content.

  3. Establishing Brand Differentiation:
    By showcasing the brand’s successful track record and unique value propositions (e.g., excellent return on ad spend and successful expansion history), we highlight what sets the brand apart in the market.

 

Consideration and Engagement

In this stage, our goal is to deepen users' interest in the brand and encourage their engagement. We implement the following measures:

  1. Unique Selling Points (USPs):
    We highlight the unique selling points of Food & Beverage franchises and engage audiences through Meta, Google, Bing SEM, Demand Gen, and Pmax.

  2. Strong Testimonials:
    Leveraging success stories and positive life changes from other franchisees convinces potential franchisees of the brand’s value.

  3. Funnel Cultivation:
    We build trust through user reviews and shares, using retargeting and ad sequencing to nurture brand interest.

  4. Precise Audience Targeting:
    Ads are directed at users who have previously interacted with the brand, particularly those who have browsed the brand’s pages or product information.

Re-Engagement

At this stage, our objective is to ensure meaningful interactions with users, encouraging them to engage further with the brand. We use the following strategies:

  1. Emotional Engagement:
    We ensure the brand’s messaging resonates emotionally with users, highlighting the brand’s value and significance.

  2. Call to Action:
    Strong calls to action like “Apply Now” or “Learn More” encourage users to take the next step.

  3. Remarketing Lists:
    Using remarketing lists for search ads (RLSA) and display ads (RDA), we target custom website events and conversions, Facebook page engagement audiences, custom audiences, automated lookalikes, and first-party customer lists.

Loyalty & Advocacy

In this phase, we aim to convert users into actual buyers and transform existing customers into loyal advocates. Our strategies include:

  1. Nearby Store Locations:
    Helping users find the nearest Food & Beverage brand locations and showcasing successful franchise stories to inspire purchase and franchise interest. We use Meta, Google, and Bing SEM, Demand Gen, and Pmax for precise ad placement.

  2. Successful Stories:
    Highlighting successful franchise stories with strong calls to action, such as “Apply Now,” to boost conversion rates.

  3. Harvest the Field:
    By amplifying the brand’s voice through paid media (Meta, Google, Bing SEM, Demand Gen, Pmax), we convert users into brand believers and franchisees.

  4. Brand Advocacy:
    Showcasing the brand’s determination and supporting franchisees’ success stories to foster loyalty and advocacy.

Discover Your Path to Success with BMG

Entering the U.S. market is a monumental challenge for any business, but with a scientifically crafted full-funnel digital media strategy, we help Food & Beverage brands seamlessly enter this promising market. At each critical stage, we implement specific strategies to ensure your brand establishes a foothold and achieves sustained growth.

Our digital media strategies are proven methods of success. With a professional team and extensive experience, we tailor the best market entry plan for your brand. Whether you are entering the U.S. market for the first time or looking to expand your market share further, we provide comprehensive support and services.

Contact us today to create a brilliant future for your brand in the U.S. market with our expert guidance and tailored strategies!