FinTech & Finance

How We Maximize Campaign Performance and ROI for FinTech and Finance Brands: A Comprehensive Digital Media Strategy

In the highly competitive FinTech and Finance industry, businesses need a precise digital media strategy to reach their target audience and achieve outstanding campaign performance and ROI. Our digital media agency has developed a comprehensive strategy for the FinTech industry, covering brand awareness, consideration, re-engagement, and loyalty and advocacy stages. Below is our approach.

Phase 1: Brand Awareness and Reach

In the initial phase, our primary goal is to maximize brand exposure among users engaged in daily stock trading or price tracking, and those using FinTech trading calculation tools. Our strategy includes:

  1. Maintain BAU Media Buy:
    We maintain business-as-usual media buys (e.g., SEM) while enhancing audience segmentation and dynamic remarketing messages tailored to specific trader types.

  2. Maximize Exposure:
    By targeting users involved in daily financial activities and using specific financial tools, we ensure high visibility and brand recognition.

  3. Target KPIs:
    Key performance indicators include unique reach, impressions, clicks, new visitors, and location/traffic.

Phase 2: Consideration 

At this stage, our goal is to target users who have visited the website and searched for specific financial products but have not yet taken further action. Our strategies include:

  1. Targeted Remarketing:
    We retarget users who have shown interest in specific financial products such as warrants and CBBCs but have not clicked on the call-to-action buttons.

  2. Audience Segmentation:
    Segmenting audiences based on their browsing behavior allows us to tailor our messages to address their specific needs and interests.

  3. Target KPIs:
    KPIs include CTR/VTR %, pageviews, engagement rate, pages per session, and the number of audience lists.

Phase 3: (Re)Engagement

Maintaining visibility and engagement among users with a high demand for financial products is crucial. Our strategies for this stage include:

  1. Continuous Visibility:
    Ensuring the brand remains visible to users active in trading daily. This involves regular updates and interactions through various digital channels.

  2. Dynamic Content:
    Providing users with relevant and timely information about the financial products they are interested in to keep them engaged.

  3. Target KPIs:
    We measure success by login rates, reactions, shares, keyword rankings, and the growth of audience lists.

Phase 4: Loyalty & Advocacy

The final stage focuses on converting engaged users into loyal advocates. We achieve this through the following strategies:

  1. Continuous Education:
    Providing continuous education through blogs, tutorials, and courses on financial products helps users improve their trading skills and builds trust in the brand.

  2. Harvest the Field:
    By amplifying the client’s voice through paid media, we convert potential customers into brand advocates and loyal.

  3. Target KPIs:
    KPIs include audience loyalty, advocacy rates, and overall customer retention.

Digital Media Touchpoints

Our digital media strategy covers multiple touchpoints to ensure maximum brand reach and user engagement:

  1. Paid Media:
    Using SEM (Google, Bing), Pmax, Demand Gen, and other paid media channels to precisely reach target audiences.
    Leveraging programmatic OOH advertising and retargeting via Hivestack to further enhance brand impact.
    Employing Google GDN retargeting to increase brand exposure among relevant audiences.

  2. Earned Media:
    Establishing a strong brand presence on platforms like TradingView, a top platform and social network for traders and investors in APAC.

Discover Your Path to Success with BMG

Navigating the FinTech and Finance market requires a detailed and dynamic digital media strategy. Our full-funnel approach—from brand awareness to loyalty and advocacy—maximizes exposure, engagement, and conversion through precise audience targeting, continuous engagement, and robust education initiatives.

With proven strategies tailored to the unique needs of the FinTech and Finance sectors, we craft effective market entry and growth plans for both new and expanding brands.

Contact us today to ensure your brand's success and build a prosperous future in the FinTech and Finance market with our expert guidance and tailored strategies!