
User Perspectives
Every Pixel Counts
Case Study 1: Travel & Tourism
The Royal Caribbean International is a global cruise company with operations in Hong Kong. BMG provided localization for their international website in Hong Kong, which is now offered in English and Traditional Chinese, in order to cater to the local audience. We are now working to develop a booking engine so clients can book directly on their website
Case Study 2: Travel & Tourism
BMG rebuilt this client’s website, adding responsive features and implementing a structured layout to optimize conversion rates. We also changed their domain name to a more Chinese friendly one, hychinese.com, where “hy” stands for “歡迎”. As pinyin is popular in China, hy is much easier to spell compared to welcome.