Consumer Tech

How We Help Consumer Tech Brands Break Into the U.S. Market: A Comprehensive Digital Media Strategy

In today’s globalized world, companies are constantly seeking new markets to expand their business horizons. For the consumer tech industry, entering the highly competitive and opportunity-rich U.S. market is a significant challenge. To help brands successfully enter and establish themselves in the U.S. market, we developed a comprehensive media strategy covering every stage from brand awareness to consideration, engagement, and ultimately purchase. Below is a detailed analysis of our strategy.

Phase 1: Brand Awareness and Reach

In the initial market entry phase, increasing brand recognition is the primary goal. We achieve this through three key initiatives:

  1. Press Releases:
    We publish press releases on renowned review sites such as Tom’s Guide and other technology websites to introduce new products’ features and advantages. These sites have a large readership of tech enthusiasts, effectively boosting brand exposure.

  2. Influencer Marketing:
    We collaborate with prominent influencers on platforms like Twitch, Reddit, Meta, and YouTube to promote the brand and its products. These influencers have vast followings, helping the brand rapidly expand its visibility.

  3. Paid Ads:
    We run ads on platforms like GDN, YouTube, Meta, and TikTok, leveraging their large user bases to reach more potential customers. By utilizing geo-targeting and general audience targeting, we ensure ads reach the most relevant audience.


Phase 2: Consideration and Engagement

After the product launch, our goal is to stimulate interest and engagement among potential customers, guiding them to understand the product’s unique advantages. This phase includes:

  1. Paid Ads:
    We place ads on platforms like Google SEM, GDN, Shopping Ads, Pmax, TikTok, and Meta, highlighting product features tailored to different user preferences. We attract consumers by emphasizing price advantages and enabling product comparisons. Additionally, we promote the consumer tech brand’s product as high-quality yet more affordable options.

  2. Custom Target Audience Segmentation:
    By using geo-targeting and local keywords, we conduct precise ad placements. We target audiences with similar interests and create lookalike audiences to broaden brand influence.

Phase 3: Actions and Purchase

In the final purchase phase, our aim is to convert potential customers into actual buyers and drive sales growth. Our specific measures include:

  1. Paid Ads:
    Utilizing SEM (RLSA), Google Shopping Ads, Pmax, and Meta, we implement cross-channel remarketing strategies, targeting visitors who have browsed the site but not completed a purchase. We highlight the product’s unique selling points and promotional information to spur purchase intent.

  2. Remarketing Tactics:
    Through cross-platform remarketing, we re-engage visitors who have previously browsed the brand’s website, encouraging them to complete their purchase. Personalized ad content and promotional strategies help increase conversion rates.


Media Buying Funnel and Orchestration Timeline

To better implement the above strategies, we’ve planned a detailed media buying funnel and orchestration timeline:

  1. Pre-Order Phase :
    Through ongoing brand promotion activities, we establish consumer tech brand recognition among potential consumers. We launch tactical ad campaigns highlighting new product pre-order information to attract early adopters.

  2. Product Launch :
    We enhance brand trust and appeal by leveraging customer testimonials and product feature promotions. Social media activities invite consumer participation, increasing brand interaction.

  3. Sustained Promotion :
    Using remarketing techniques, we target potential customers who visited the site but didn’t complete a purchase. Precision ad campaigns aimed at specific target audiences drive product sales.

  4. Consolidation and Growth :
    We continue brand promotion activities to maintain market visibility and influence. Based on market feedback and consumer behavior, we adjust ad strategies and launch more targeted tactical ad campaigns.

Discover Your Path to Success with BMG

Entering the U.S. market is a challenge for any business, but with a proven media buying funnel and orchestration, we help consumer tech brands seamlessly enter this vast and promising market. At each critical phase, we implement specific strategies and campaigns to ensure the brand not only establishes a foothold but achieves sustained growth.

Whether you are entering the U.S. market for the first time or looking to expand your market share further, we provide comprehensive support and services.

Contact us today to build a brilliant future for your brand in the U.S. market with our expertise and tailored strategies!