How to Improve Marketing Performance: 3 Steps to Select the Right Digital Performance Agency
As people are spending more and more time on the internet, whether your goal is to increase your brand awareness or raise your product’s sales, digital marketing is an area of marketing that companies must direct resources towards. However, with the various digital performance agencies on the market, it can be a challenge to find the right agency to suit your needs. How can you ensure that your money is being used thoughtfully to generate the expected results? How can you avoid the wrong agencies? Here are three key pointers on how to select the right digital performance agency.
Do you want to find out whether your company needs to hire a digital performance agency? Check out this article.
Here are 3 steps on selecting the right digital performance agency!
Step 1: Confirming your marketing needs and budget
Different digital performance agencies have different strengths. The first thing you need to figure out is your marketing needs. After that, you can look for the right agency to provide you with the right strategies. For example, if you are working at a start-up company looking to increase its brand awareness across social media, you should look for agencies that have teams who are familiar with social media marketing. If your priority is to increase traffic and sales on your site, you should focus your resources on SEO and paid advertisements.
Besides your marketing needs, companies should evaluate their marketing budget. Digital performance agencies can customize a plan to suit your needs based on your marketing budget. After comparing a few agencies, you’ll have a better grasp of a reasonable market price and select a plan that can best assist you in reaching your goals.
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Step 2: Understand the experience and abilities of the marketing performance agencies
While the price tag is just one factor to help understand an agency, there are three ways to evaluate an agency’s experience and strengths:
1. Awards and certification
If you want to determine whether a team has the necessary knowledge and skills, here are some certifications that are key in the industry:
Meta Business Partners: This shows that the digital performance agency is familiar with social media platforms such as Facebook or Instagram and has experience with digital marketing for brands and companies.
Google Premier Partners: This shows that the digital performance agency is among the elite Google Partners and Third-party Service Providers in the area.
Receiving professional certification shows that a digital performance agency has the skills and knowledge to help you execute all your problems, be on par with the newest digital marketing trends and assist you on your rise of digital performance!
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2. Digital performance agencies’ successful cases
The next step you can take is to visit the official website and fan pages of the digital performance agency you are looking at. You can get to know the services they provide, their successful cases, a client list, and their ratings. You can learn a lot about whether a team has the necessary experience and skills by looking at an agency’s successful cases. If you were a luxurious brand, for example, you should pay attention to whether a team has had experience promoting similar brands. A well-experienced team will be familiar with the target consumer’s background and preferences as well as knowledgeable about the consumption patterns. They would be seasoned at creating marketing plans, target consumer setting, keyword selection, and more. This would also help cut down on market research costs so that the job can be completed more efficiently.
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3. Browse through the works of the digital performance agency
They say, “Your work speaks for itself.” Besides asking the agencies to provide relevant cases, you can also browse through the agency’s official website and the pages the agency runs for its clients. You’ll grasp an understanding of the style, strategies, and marketing placement to help you determine the digital performance agency’s style and professionalism.
Step 3: Understand how the digital performance agency runs
Many people are under the misconception that larger digital performance agencies are more trustworthy. The matter of fact is that this only reflects whether the agency is run in a complete organization. These agencies often have higher service fees. Many famous digital performance agencies spend their resources on retaining bigger clients who can pay those high fees. In these cases, you might not be the agency’s top priority and your brand’s digital marketing needs may not be taken care of promptly.
Therefore, the final step in selecting the right digital performance agency is to understand the agency’s personnel allocation and division of labor. Look at the members who will be participating in your case and their experience and skills and discuss the frequency evaluation reports that will be given. This will help create an understanding of how the collaboration with the digital performance agency will take place.
As a global digital marketing performance agency, BMG has a wide range of services to offer to you. This includes social media content and marketing services, search engine optimization targeted towards different countries or regions, pay-per-click advertising, web page design, and using digital marketing mediums around the world. Get your free consultation now: sales@bmgww.com