10 Top SEO Tools to Use in 2022
If you want to get twice the result with half the effort, you must have good tools at your disposal! In this article, we’ll take a look at 10 best basic keyword tools for SEO in 2022, which are time and productivity savers on keyword research, competitor analysis, website optimization, local search optimization and analysis.
1. SEMrush
Used for: Keyword Research & Competitor Analysis
Pricing: Freemium
Key Features:
Run a technical SEO audit.
Track our daily ranking.
Analyzes any competitor's SEO strategy.
Analyze any domain's backlink profile.
Research millions of keyword ideas.
Gathering SEO ideas for gaining organic traffic.
Semrush is one of the top competitor keyword analysis tools for SEO & PPC. This intelligence competition tool allows you to evaluate both your competitors’ and your websites, analyze the competitors' advertising budgets and product profiles, and help you to understand competitors’ SEO strategies.
Semrush offers other functions such as PPC analysis, advertisement research, website traffic analysis, backlink analysis, keyword research, rank tracker, SERP, and other related functions that are all readily available. The site offers a systematic and well-planned approach to the whys, whats, and hows of enriching yourself to defeat your opponent. If your long-term goal is to strengthen your SEO strategy, Semrush is without a doubt your best option.
2. Ahrefs
Used for: Research and Analysis
Pricing: Premium
Key Features:
Keyword research for search engines.
Get total search traffic estimation.
See backlink growth or decline over time.
See 'clicks' data.
See top subfolders according to the traffic.
Check keyword click distributions.
Many Bloggers, online marketers, and small business owners turn to Ahrefs to improve their website search rankings. Ahrefs offers a content explorer that can pull up the most popular content for any keyword. It can generate keyword search volumes (global/national/or specified region), a SERP review both current and in the past, and make grafts to show related keywords and their difficulty levels.
✔ Content Explorer can provide a plethora of relevant literature when you hit that writer’s block. Simply type in your core keywords and Ahrefs will search within the over one billion web pages in their database so that you’ll have an unlimited source of inspiration when composing your blog’s content.
✔ Ahrefs now offers a digital media course called Academy. The course covers how to use all of Ahrefs’s tools, how to manage a commercial blog, SEO training, and other core topics. It’s a must for business owners and marketers!
✔ Ahrefs’ official blog covers a wide range of content and is frequently updated. The Ahrefs team focuses on marketing and SEO core topics and extends that to related subjects to create a series of knowledge-informing content. This includes Google Trends and other helpful units. Go ahead and add this to your reading list!
3. SimilarWeb
Used for: Website Traffic & Website Analysis
Pricing: Paid, Free Trial
Key Features:
Uncover Top Keyword Trends
Get Fresh Keyword Data
Take Advantage of Real Traffic Insights
Gauge Your Effectiveness with Actual Engagement Metrics
Uncover Unique Visitor Data
Analyze Any Category and Create Your Benchmarks
Get Up To Date Data
Have Weekly Keyword Data at Your Fingertips
Utilize Month to Date Data
SimilarWeb is an SEO management tool suitable for customers all over the world. The site offers a complete set of functions. The keyword analysis function can be found under SimilarWeb > Acquisition Channel > SEO> Keyword Analysis
If you want to find other related popular keywords, click on “Keyword Generator” on the dropdown bar on the left. (Shown above: when you input “air pollution,” the air pollution index, laws and regulations, emission standards, and other related keyword combinations would appear)
All in all, SimilarWeb is easy to look at with a clear layout and color contrast. The site is easy to use and there is a 7-day free trial. We would recommend SimilarWeb to marketers who have been assigned to SEO research. You can set up your Workplace in SimilarWeb to track your and your competitor’s web pages in one place. You can even customize your dashboard to sift through all the data you need to maximize efficiency!
4. Google Keyword Planner
Used for: Keyword Research
Pricing: Free
Google Keyword Planner is a keyword research tool under Google Ads. While SEO keyword research has little to do with Google Ad placement, we still find this tool to be credible and relevant since all the data collected and analyzed comes from Google themselves, making it a good tool to use when performing keyword research.
Though this free tool does indeed come with its limitations, users will be able to grasp a general idea of the level of competition on each keyword. For example, the tool has a limited search range, but it can help you think of keyword ideas that traditional keyword research tools may not offer. Those with an advertising account can also find keyword competition, and traffic volume, as well as receive suggested keywords including long-tail keywords, keywords from the same category, or regional keywords.
5. Keyword Tool
Used for: Keyword Research
Pricing: Paid, Free Trial
Key Features:
Keyword Tool Pro YouTube
Keyword Tool Pro Bing
Keyword Tool Pro Amazon
Keyword Tool Pro eBay
Keyword Tool Pro Instagram
Keyword Tool API
Keyword Tools is a keyword tool that is easy to navigate and use. While the site does not offer free trials, there is an option to get a full refund within 30 days if you are unsatisfied with the service.
The best feature is the keyword application range. Besides Google, Keyword Tool recovers data from YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter. It’s the perfect tool for businesses or marketers who are on multiple platforms!
6. Moz
Used for: Link and Keyword Explorer & Competitive Research
Pricing: Pro, Free
Key Features:
SEO Auditing & Monitoring
SEO Content & Rankings
SEO Reporting
Moz is a trendy and complete SEO management tool. Not only does it have all the basic keyword search functions, but there is also a The Beginner's Guide to SEO. Here are a few of Moz’s features:
“User analysis” is one of Moz’s key features. This function allows us to see how users made their way to the site. Were they directed here via a paid advertisement, keyword search, or other social media pages? Moz can answer all those questions for you.
“Backlink analysis” is another big selling point. Moz offers “Domain Authority” and other metrics to help you build the right backlinks to increase your page’s exposure.
“Site Audits” is another one of Moz’s valuable features. Through this function, Moz will comb through your site to make sure there aren’t any technical issues to save you the time and effort of debugging.
Unfortunately, Moz’s database and metrics are restricted to the US at the moment. If your target market is outside of the USA, you would suggest using other SEO tools.
7. Mangools
Used for: SEO
Pricing: Paid, Free Trial
Key Features:
More granular locations
New metrics
More accurate Keyword SEO Difficulty
Search volumes for months
Mangools is the all-in-one SEO pack for those on a budget. The user fee is relatively low, and the site offers a 10-day free trial for those who are new to SEO.
The “KWFinder,” “SERPChecker,” “SERPWatcher,” and “LinkMiner” functions that Mangools offers are all great tools for an SEO beginner user.
In addition, Mangools has a compendious database that will help you grasp all the basic tools and functions of SEO quickly. Apply for a free trial and try using the functions mentioned in this article to learn how to build your SEO strategy in no time and embark on your journey to SEO research today!
8. Google Trend
Used for: Keyword Trend
Pricing: Free
Google hasn’t officially announced the exact number of Countries/Cities/Districts/Areas that Google Trends is supported in. We do know that even in countries where Google is banned, China and North Korea, the data is still valid. There is even a “worldwide” selection that you can select. The first level you’ll see is typically the country, once selected, you can further specify the region or city.
Google Trends takes popular search words and how they have changed over time and presents them as graphs. The graphs are much easier to visualize and understand compared to straight data and tables. Users will be able to make instinctive strategic decisions without much effort. This is also what makes Google Trends stand out amongst all the SEO tools.
9. Ubersuggest
Used for: SEO
Pricing: Paid, Free Trial
Key Features:
Trend Analysis
Keyword Tracking
Backlink Monitoring
Competitive Analysis
SEO Management
Website Analytics
Link Management
Keyword Rank Tracking
Ubersuggest gives us a peak at what strategies others are using to help us improve our own. This free tool generates long-tail keywords based on keyword and keyphrase search tools. We are also provided with the volume, competition, and seasonal trends for each keyword.
If you’re looking for a free keyword tool, Ubersuggest is a great asset to have. This free tool was created by the SEO specialist, Neil Patel. Type in any keyword and the tool will suggest relative keywords and a plethora of additional information such as the number of backlinks for a particular site. The current downside is the lack of data on Mandarin content resulting in a smaller Mandarin keyword bank. Being a free tool, I guess we can’t be so picky about it. For users looking for free and functional keyword tools, we would say that Ubersuggest provides more than enough information for your needs.
10. Google Search Console
Used for: Websitemaster
Pricing: Free
Google search console is one of Google’s services that provides keyword analysis. You can find data on the number of clicks, keyword impressions, click-through rate, and organic search ranking using this tool.
That’s it for our list of “top 10 keyword research tools” for those of you planning on exploring SEO!
If your main concern is usage frequency and applicability, we’d strongly suggest starting with the free “Google Ad Google Keyword Planner” or Ubersuggest” as an easy way to get started!