At BMG, over the years we’ve built 100s if not 1000s of sites and we’ve seen the industry evolve. Full disclosure: we are a Shopify Partner, a WIX agency and have PTSD from Magento and WP Bugs. We’ve migrated multiple Magento Sites from M1 to M2, performed countless Progressive Profiling Integrations on Adobe and Marketo, and hosted sites from AWS to Google Cloud to Alibaba Cloud to .. even Pingan cloud (yea we’ve also removed those fonts so it loads).

After devoting nearly a quarter of a lifetime to scrutinizing numbers, variables, and the ever-revolving door of fresh data, our team had an epiphany: all the CPA/CPL/CAC/ROAS/LTV metrics, or how elegantly we present them in polished datasheets or nice-looking data studios packed with some kickass real-time APIs, are a crutch.

Content matters, and conversion-focused content that guides users through the buyer's journey actually.. works. This involves optimizing landing pages, product descriptions, and calls-to-action (CTAs) with copy and clear value propositions. Additionally, integrating trust signals, such as customer testimonials, case studies, and trust badges, serves to instill confidence. While technical SEO optimizations still work, prioritizing user experience, trust-building, and seamless interactions delivers unparalleled results in conversion value.

Every year, numerous companies set their sights on the vast and lucrative market of the United States. Yet, many return home empty-handed, having underestimated the significant cultural and structural disparities between their home country and the US. Understanding these differences can save valuable time and resources, ensuring a smoother entry into one of the world's most competitive markets.

Connected TV (CTV) has emerged as a game-changer, revolutionizing how audiences consume content and how advertisers connect with their target markets. At Beyond Media Global, we recognize the importance of harnessing the power of CTV advertising and are committed to offering comprehensive solutions for advertisers looking to capitalize on this burgeoning platform.

Retail media networks have emerged as essential platforms for advertisers seeking direct access to consumers at the point of sale, with giants like Amazon, Walmart, and Target leading the charge. These networks offer marketers a unique opportunity to leverage first-party data and engage with consumers actively seeking to make purchases.

The Small Business E-commerce Support Program provides free e-commerce and digital marketing consulting services to New Jersey small businesses in the restaurant, retail and personal care industries that operate from a commercial location.

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