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Studies - Case Study 2: Achieving High Performance with Greenfield Audiences in Social Media. The Situation: In 2017, A Multinational Company was running Programmatic, Paid Social and Paid Search. The CRM showed that Social Media (Facebook specifically) was generating the highest volume of new leads, at a relatively high CPA in their CRM compared with Search. The client also noticed that there were a lot of likes on the Fan Page. Lastly, the Client was stuck at scaling their business model: Any Increase in Paid Media spends across any channels, would linearly increase CPA. The company has a 400+ Active Ad Sets in its Facebook Business Management with weekly product launches, a Solid Creative Team, a modern portfolio bid management tool and a CRM system to measure results. Our Strategy: At BMG, we see Social as Demand Generation and Search, for the most part, as Demand Fulfillment. Social Media, specifically Facebook, is utilized best when being able to segment audiences after they have engaged on various Earned or Owned Media Assets of a Company. To BMG, this means segmenting Top of the Funnel and the Mid Funnel, and retargeting with negative exclusion across 1, 2, 8 day and 60 day time segments, with unique Creative Assets with a unique time based Call to Action. Our Approach: We restructured the entire Account in Facebook Top of Funnel, Mid Funnel, Time Based Retargeting Ad Sets; replicated performing Ad Sets, performed look alike targeting on Engaged Non Customer Segments when we saw increased velocity in performance and split tested manually at the initial stage. Upon meeting base line performance either in New GreenField Engaged Non Customers, or actual Customers, we would turn on Automated Bidding. Results: Spends Scaled 3x; ROI Sustained : Most importantly new Audiences and ultimately customers were discovered. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/333a295f-4ca2-4122-ac4e-75d7fb719c12/search-luxury-m.jpg Performance Media Case Studies - Case Study 3: Luxury Retail In 2010, this client had no e-commerce and there was limited awareness of their brand. They wanted to drive attention to consumers that were looking to travel and visit their retail store, and increase global brand publicity. BMG dedicated account representatives to work closely with the client to provide customized reporting on a weekly basis and optimize each campaign according to KPIs. We also planned a rebranding campaign and implemented e-commerce to help continue growing their account. Manage 6 main promotion events per quarter across 32 locations and in 5 languages, including Bahasa (Indonesia). Successfully capture audiences during peak travel seasons. Maintain high website volumes and low bounce rates via SEM. Link audiences from online to offline retail stores. Successfully rebranded client’s brand. Pre-order now available in selective countries. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/52cebf73-8cc6-4f3a-82f5-a36f1859b782/search-travel1-m.jpg Performance Media Case Studies - Case Study 4: Travel in China In 2009, this client only held about 30-40% of the market share in China. Not only did they have a vision of becoming the leading online travel agency (OTA) in China, but also wanted to start tackling the international market as well. BMG helped define their SEM Goals along with various KPIs, and created a full competitor strategy and technology integration to determine how to stand out from the crowd. We provided multichannel consultations, SEM campaign management and advanced technology to reach aggressive ROI KPIs. We also constantly provided market updates, strategies and competitor analysis to stay ahead of competition. BMG helped provide a 10,000% growth since working together in 2009. Client is now by far, the number one OTA in China while continuing to grow in other markets as well. BMG helped this Client grow to build their BI and Market teams and manage over 80 Million keywords worldwide and US$8 Million in search media spend per month. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/2c342a03-e04d-4ab1-8162-a5e8a34dbb50/search-travel2-m.jpg Performance Media Case Studies - Case Study 5: Travel This OTA wanted to extend their lead to Taiwan with their local brand, and selected BMG as their SEM Agency on Record in 2012. BMG needed to define their SEM Goals along with various KPIs while doing a full competitor analysis to determine how to stand out from the crowd. We set aggressive KPIs and expanded our Taiwan branch to provide more insights and ideas. We also set up revenue tracking to implement more advanced optimization. Successfully became and continues to hold the number one position in online travel in Taiwan. Continued to grow the account while consistently driving more traffic and increasing their ROI. Successfully hit all KPIs and goals. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/d4c4af75-09f3-49df-84f5-9213eb02893f/search-cosmetic-m.jpg Performance Media Case Studies - Case Study 6: Cosmetic Brand in China Client has no previous exposure in China other than on Baidu, and wanted to expand to other search channels to increase search presence and revenue. BMG built a new revenue stream by converting increased brand awareness to increased revenue. Expanded advertising to 360 and Sogou, covering 95% of the search market share in China https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/ef68ce41-b410-418e-9330-50340f6efe3d/search-estate-m.jpg Performance Media Case Studies - Case Study 7: Real Estate Prior to working with BMG, this client had no servicing on their account, no language support across Asia, and a poorly designed and outdated landing page. BMG was tasked with restructuring their entire Google AdWords account, and apply proper English, Chinese, Korean and Japanese keywords, ad copies and landing pages. We also needed to re-design and produce an attractive and user-friendly landing page. Expanded global reach to 10 countries and increase volume in each one. Regulated methodologies for campaigns and landing pages across the APAC region Organised target clients to those looking for Serviced Offices and Virtual offices https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/752ccf3b-87f6-4eb4-af42-2b8f3213caa5/search-education-m.jpg Performance Media Case Studies - Case Study 8: Education In 2013, a English Learning Company, had many local strategies and traditional offline advertising channels in place. However, they wanted to expand to the online world of advertising and implement proper digital tracking and analytics while setting proper performance metrics to drive up online registrations across multiple devices. BMG provided tracking and analytics, while setting up a proper campaign structure with advanced budget allocations, localized keywords and ad copies, and multivariate testing. Increased conversion rate by 122% in 2014 CPL is below the set KPI, and has been lowered by 35% https://www.bmgww.com/hyper-local-case-studies daily 0.75 2022-10-04 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/6c654ff3-d9a9-45b2-a108-6037d7d7813b/istockphoto-501192481-612x612.jpg Hyper Local Marketing Case Studies - Case Study 1: Out Of Home Ads Our Client Approached us to target local customers in the neighborhood when Google and Facebook got too expensive. Result? Between Food Trucks and In Car Metro Ads, we can reach over 10M People a month with innovative solutions that cost less than a Digital CPM. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/772c7968-17df-4d30-a5cf-3a27d97b2946/octopus-opt-m.jpg Hyper Local Marketing Case Studies - Case Study 2 : Brand Resonance BMG saw client’s need in strengthening brand awareness across different digital aspect. We have provided research of target market and managed full digital activities including search advertising optimization and social blogs articles write up with publication on locally recognized websites. We also updated and created new phrase for this client on Wikipedia to keep brand message up to date. https://www.bmgww.com/social-media-case-studies daily 0.75 2022-10-04 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/c5e4ce81-7ec6-4e47-b40b-3381023000ee/ann-fossa-JlR_JlCTOqo-unsplash-min-scaled.jpg Social Media Case Studies - Case Study 1: Entertainment BMG managed the content of over 40 different programs for this performing arts client. We cater to the local audience’s needs and published posts in both Traditional Chinese and English. Posts have experienced a 400% increase in publicity within a week of exposure https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/64bfc87c-fceb-44d8-afbd-d6d95c5bb83c/stil-D4jRahaUaIc-unsplash-min-scaled.jpg Social Media Case Studies - Case Study 2: Cosmetic Brand Cosmetics Brand approached us to assist on building a Viral Campaign on Facebook, IG and TikTok. BMG created an entirely new concept for this client’s marketing campaign, including creative designs, ad copies, content, KOLs, KOC and video production, all to be used and posted on all social channels. In addition, we set up specific targeting criteria to reach to correct audience across all social channels. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/da9f80c6-b1d0-4507-970d-d6dd32785da2/social-luxury-m-1.jpg Social Media Case Studies - Case Study 3: Luxury Brands BMG has a full team in China and we set up Wechat Accounts for a Luxury Brand from the ground up, while designing the entire layout of the WeChat in H5. We have also provided all updates, posts and full management of this account. https://www.bmgww.com/creative-design-case-studies daily 0.75 2022-10-04 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/ad55a201-2bce-480f-8026-773c8666ad46/design-royalcarribean-m.jpg Creative & Design Case Studies - Case Study 1: Travel & Tourism The Royal Caribbean International is a global cruise company with operations in Hong Kong. BMG provided localization for their international website in Hong Kong, which is now offered in English and Traditional Chinese, in order to cater to the local audience. We are now working to develop a booking engine so clients can book directly on their website https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/cc3b40e0-e618-41e6-aaae-5fe3bc43e705/design-tourism-m.jpg Creative & Design Case Studies - Case Study 2: Travel & Tourism BMG rebuilt this client’s website, adding responsive features and implementing a structured layout to optimize conversion rates. We also changed their domain name to a more Chinese friendly one, hychinese.com, where “hy” stands for “歡迎”. As pinyin is popular in China, hy is much easier to spell compared to welcome. https://www.bmgww.com/web-development-case-studies daily 0.75 2022-10-04 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/15bc6fe9-301e-451d-87a6-0f3b1f0dc125/innovation-realtime-m.jpg Web Development Case Studies - The Client: Emerging Real Time Food Delivery WeChat App Our client is an upcoming food delivery app in China. In this highly competitive business, our client wanted to create a long term brand strategy to increase awareness and recognition of the brand. BMG implemented location based services and excellent user experience to the WeChat app. Today, our client’s customers are guaranteed to receive great food with great service. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/734fca1a-ad25-45cd-8294-09c5379f1906/MobileUser_wine1.jpg Web Development Case Studies - The Client: A Wine Trading Company Our Wine Look Up Concept is about looking up prices in real time while shopping at a local supermarkets. We know that retail is highly competitive so our goal is to create the ability to connect a well known commodity : price, with our client’s back-end systems. This will attract user engagement from offline stores and capture potential buyers so that they are engages in new emerging brands which are not stocked on the shelves of local shops. https://www.bmgww.com/dmarc-solutions daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/ef4d8030-cdcf-4d34-af97-e317656a9b5e/ssd.png https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/ac949a3a-44bf-45af-9740-58705b7ae76d/swe.png https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/9b8633cc-0053-497b-bea8-d2b97d629660/wew.png https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/ba00fe1f-eb4c-4dc5-a6ff-d25db0ce1ab6/we.png https://www.bmgww.com/influencer-marketing daily 0.75 2024-06-07 https://www.bmgww.com/organic-social daily 0.75 2024-06-12 https://www.bmgww.com/media-strategy daily 0.75 2024-06-07 https://www.bmgww.com/retail-media daily 0.75 2024-06-07 https://www.bmgww.com/streaming-media daily 0.75 2024-06-07 https://www.bmgww.com/consumer-tech daily 0.75 2024-06-07 https://www.bmgww.com/education daily 0.75 2024-06-07 https://www.bmgww.com/fintech-finance daily 0.75 2024-06-07 https://www.bmgww.com/food-beverage daily 0.75 2024-06-07 https://www.bmgww.com/mega-menu-test daily 0.75 2024-06-12 https://www.bmgww.com/cloud-storage daily 0.75 2024-06-12 https://www.bmgww.com/government daily 0.75 2024-06-07 https://www.bmgww.com/creative daily 0.75 2024-06-07 https://www.bmgww.com/data-science daily 0.75 2024-06-07 https://www.bmgww.com/agentic-ai daily 0.75 2026-03-28 https://www.bmgww.com/performance-media daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/1740368165987-KUU24CQMM61AALE6V939/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/1260a792-43e1-45a3-b5bb-41adea5a5523/Infinity+Ribbon.png https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/d4bed0eb-d2f2-47d4-b460-a3a2b5b55ce7/service-innovation-m.jpg Demand Generation - INNOVATION We Build Products that work with cost effective solutions. https://images.squarespace-cdn.com/content/v1/626368d58468a8174361bcf4/3ac95b35-1d1e-41a6-9219-5a595ce6d697/service-search-m-2.jpg Demand Generation - PERFORMANCE MEDIA BMG started with Performance: ROAS and CPA based marketing has always been our baseline. 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