Search Engine Optimization (SEO)
Studies and our own extensive experience show that organic rankings have the potential to generate more relevant traffic than paid advertising. Organic search results are often perceived to be more trustworthy by the consumer, as companies’ rankings are considered ‘earned’ rather than bought. While every search engine will have their own algorithms to rank all search result listings, we understand and apply various SEO strategies and tools to constantly monitor rankings. We analyze data and trends to stay up to date on keywords that your business should generate high rankings for.
Our team is able to provide recommendations for both the back end and displayed content of your site for optimal search engine visibility. We work with you to understand your target users and help bring them to your website through effective keyword targeting, improving organic traffic.
We build high quality links back to your site. The quality as well as quantity of links from external websites are the major factor in the search engines’ search results ranking decisions. By implementing effective link building strategies, we help you to improve your website visibility. In many cases, this is a big and ongoing project that involves content creation, PR, bloggers, social media and more.
We provide a detailed monthly report on your website’s organic rankings and the rise in web traffic, providing you with concrete proof of a return on investment. We build customized SEO plans and strategies for each client based on their website structure.