Pay-Per-Click

In 2010, this client had no e-commerce and there was limited awareness of their brand. They wanted to drive attention to consumers that were looking to travel and visit their retail store, and increase global brand publicity.

BMG dedicated account representatives to work closely with the client to provide customized reporting on a weekly basis and optimize each campaign according to KPIs. We also planned a rebranding campaign and implemented e-commerce to help continue growing their account.

In 2009, this client only held about 30-40% of the market share in China. Not only did they have a vision of becoming the leading online travel agency (OTA) in China, but also wanted to start tackling the international market as well.

BMG helped define their SEM Goals along with various KPIs, and created a full competitor strategy and technology integration to determine how to stand out from the crowd. We provided multichannel consultations, SEM campaign management and advanced technology to reach aggressive ROI KPIs. We also constantly provided market updates, strategies and competitor analysis to stay ahead of competition.

This OTA wanted to extend their lead to Taiwan with their local brand, and selected BMG as their SEM Agency on Record in 2012.

BMG needed to define their SEM Goals along with various KPIs while doing a full competitor analysis to determine how to stand out from the crowd. We set aggressive KPIs and expanded our Taiwan branch to provide more insights and ideas. We also set up revenue tracking to implement more advanced optimization.

Client has no previous exposure in China other than on Baidu, and wanted to expand to other search channels to increase search presence and revenue. BMG built a new revenue stream by converting increased brand awareness to increased revenue.

Prior to working with BMG, this client had no servicing on their account, no language support across Asia, and a poorly designed and outdated landing page. BMG was tasked with restructuring their entire Google AdWords account, and apply proper English, Chinese, Korean and Japanese keywords, ad copies and landing pages. We also needed to re-design and produce an attractive and user-friendly landing page.

In 2013, EnglishTown, a subset of EF, had many local strategies and traditional offline advertising channels in place. However, they wanted to expand to the online world of advertising and implement proper digital tracking and analytics while setting proper performance metrics to drive up online registrations across multiple devices.

BMG provided tracking and analytics, while setting up a proper campaign structure with advanced budget allocations, localized keywords and ad copies, and multivariate testing.