Data is today’s currency. It is ubiquitous and the definitive anecdote for all decisions. At BMG, we have taken this concept of data driven science and applied it to real world of marketing. A mix of R programming based solutions, statistics, analytics (including GA) and our SaaS product adeqo. That’s what we are going to discover for you! Those you may not know yourself, however, backed by predictive analytics. At BMG, we apply regression models to different data sources. Then we create a predictive outcome of potentially interested audiences. Imagine that we can actually tell with near statistically accuracy the likelihood your product. In fact, they will be sold and the audience which will buy it on that one summer day. Yet, data science doesn’t have to be a random set of jargon. That is to say, data science can be really useful and complex at the same time. Most importantly, a data informed model can guide you to make the right decision.