4 Tips on how to Optimize Your Strategy on Instagram

Posted on / by Beyond Media global / in BMG's Marketing Blog
Just like for any other social network it is necessary to have a plan before starting to write content to be successful. It is not always easy to have a clear strategy, more so because the social landscape is steadily changing and moving. Keeping up with the latest trends is a great challenge. Here are some useful and effective steps, which will improve your Instagram strategy.
Why is Instagram so important? Well, is it the fastest growing social network in the world. It is one of the biggest platforms for reaching your target audience and create brand awareness and visibility. But it takes more than just an active account to succeed.
You know now that you need to be on Instagram. You want your profile to be well regarded, with many followers, and for those followers to become your customers.

But how to do it? How to exploit the full potential of Instagram?

If this is your dilemma right now, don’t panic. You are not alone. Using Social Media in the right way is a complex task for every business. Many businesses are present on social networks simply because they feel pressured to be on all social platforms. Even so, they create a profile without thinking about their marketing strategy. Without a strategy for optimizing your profiles, businesses lose a lot of the potential social media offers.

How to Improve Your Instagram Strategy

Instagram is a powerful visual platform, as a well thought out strategy can help you amplify your online presence.

We show you what you need to think about when designing your strategy.

1. Know Your Target Audience

This is the most important aspect of any marketing strategy.

Ask yourself: Who do you want to show your services and products? Who is it you want to reach?

Determine who you want as your audience. This research will form the backbone of your Instagram marketing efforts. Try to rate the profile of people who are already on your customer list. What kinds of posts do these people like and share on Instagram? What do they comment on?

You can also start by monitoring popular profiles and hashtags of interest relevant to your area.

Who are the people using and interacting with these hashtags?

This will give you insight into your needs and interests. Over time, you’ll gain deeper marketing insights about your audience. Keep track of your industry profiles and stay on top of what they’re talking about. Interact, leave thoughtful comments and build a relationship with your target audience in that way.

2. Who Are Your Competitors?

Now that you know who your Instagram target customers are. The next important thing you should consider are your competitors.
Remember, a thorough competitor analysis is critical if you want to capture the market.
If you already know your top competitors, start by searching for their Instagram profiles. Search for terms related to your business or segment to find accounts. This operates in similar markets and targets the same audience.
Perform a quick audit of their accounts and check for answers to the following questions:
  • Types of posts are getting the most engagement?
  • What are the most popular hashtags?
  • Most used Subtitles
Take a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of your top competitors. To identify any opportunities (which they may have missed) that you may take advantage of.
These insights are thus essential to the success of your brand.
Searching for a competitor does not mean wanting to imitate them, but finding gaps that they are unable to fill. Just like that, you’ll have ways to improve your Instagram strategy. Learning from their mistakes to be always one step ahead of the competition gives you a competitive advantage.

3. Instagram Content Calendar

Once you have determined what you want to post and how often you are able to work on Instagram, eventually the next step is to plan a content calendar.
Your content must meet your business goals. The desired goal on Instagram? What is the purpose of your brand when using Instagram? How do you want to represent?
It doesn’t matter if you have never posted a single photo or if you don’t have an experienced Instagram professional. First, consider the following for your Instagram marketing strategy:

  • What does Instagram allow you to accomplish in the online environment?
  • How does Instagram meet your business strategy?
  • Your Instagram marketing strategy should target a wide variety of goals, including:
  • Brand Recognition
  • Introduce company culture
  • Show your team and recruit new talent
  • Increase customer engagement and loyalty
  • Show your products and services
  • Encourage customer engagement
  • Share company or segment news
  • Create a more engaged community
  • Enhance visibility of your brand
  • Boost sales

As you define your strategy, these goals will guide you in determining the best approach for each part of the process.
There are several tools available that help you create and schedule your posts. This helps you save time and effort to efficiently manage your presence.

4. Consistency is Fundamental

You must be consistent in your Instagram posts. Whatever you post, the brand message and voice must remain the same. That is, random or disconnected content will only confuse your audience and be detrimental to your brand. To make it possible for your followers to identify themselves with your brand and to create a relationship your content has to have a clear line so. As you connect with your followers, they will give you clues about what else you can apply to improve your Instagram strategy. The idea is that the public can know your brand through your posts and feel connected to it. This will invite them not only to try your services but keep coming back because they feel a real connection to your brand.

Find Out More about the Social Media Services of BMG

Our goal at BMG is to drive every brand’s digital future through media, content, and innovation. As a global Full Stack Marketing Agency, we offer Pay Per Click Advertising (PPC) for different Search Engines like Google, Bing, Baidu, Naver, Yahoo Japan and more. We measure campaign performance closely and develop successful programmatic strategies. If you like to know more about our services or if you got any questions or comments, don’t hesitate to contact us.