But how to do it? How to exploit the full potential of Instagram?
How to Improve Your Instagram Strategy
Instagram is a powerful visual platform, as a well thought out strategy can help you amplify your online presence.
We show you what you need to think about when designing your strategy.
1. Know Your Target Audience
This is the most important aspect of any marketing strategy.
Ask yourself: Who do you want to show your services and products? Who is it you want to reach?
Determine who you want as your audience. This research will form the backbone of your Instagram marketing efforts. Try to rate the profile of people who are already on your customer list. What kinds of posts do these people like and share on Instagram? What do they comment on?
You can also start by monitoring popular profiles and hashtags of interest relevant to your area.
Who are the people using and interacting with these hashtags?
This will give you insight into your needs and interests. Over time, you’ll gain deeper marketing insights about your audience. Keep track of your industry profiles and stay on top of what they’re talking about. Interact, leave thoughtful comments and build a relationship with your target audience in that way.
2. Who Are Your Competitors?
- Types of posts are getting the most engagement?
- What are the most popular hashtags?
- Most used Subtitles
3. Instagram Content Calendar
Once you have determined what you want to post and how often you are able to work on Instagram, eventually the next step is to plan a content calendar.
Your content must meet your business goals. The desired goal on Instagram? What is the purpose of your brand when using Instagram? How do you want to represent?
It doesn’t matter if you have never posted a single photo or if you don’t have an experienced Instagram professional. First, consider the following for your Instagram marketing strategy:
- What does Instagram allow you to accomplish in the online environment?
- How does Instagram meet your business strategy?
- Your Instagram marketing strategy should target a wide variety of goals, including:
- Brand Recognition
- Introduce company culture
- Show your team and recruit new talent
- Increase customer engagement and loyalty
- Show your products and services
- Encourage customer engagement
- Share company or segment news
- Create a more engaged community
- Enhance visibility of your brand
- Boost sales
As you define your strategy, these goals will guide you in determining the best approach for each part of the process.
There are several tools available that help you create and schedule your posts. This helps you save time and effort to efficiently manage your presence.
4. Consistency is Fundamental
You must be consistent in your Instagram posts. Whatever you post, the brand message and voice must remain the same. That is, random or disconnected content will only confuse your audience and be detrimental to your brand. To make it possible for your followers to identify themselves with your brand and to create a relationship your content has to have a clear line so. As you connect with your followers, they will give you clues about what else you can apply to improve your Instagram strategy. The idea is that the public can know your brand through your posts and feel connected to it. This will invite them not only to try your services but keep coming back because they feel a real connection to your brand.
Find Out More about the Social Media Services of BMG
Our goal at BMG is to drive every brand’s digital future through media, content, and innovation. As a global Full Stack Marketing Agency, we offer Pay Per Click Advertising (PPC) for different Search Engines like Google, Bing, Baidu, Naver, Yahoo Japan and more. We measure campaign performance closely and develop successful programmatic strategies. If you like to know more about our services or if you got any questions or comments, don’t hesitate to contact us.