If a few years ago, the business community treated promotion in social networks with a share of skepticism, now it is one of the main tools in the arsenal of all entrepreneurs. Social networks are a great platform for communicating with your audience. Here you can tell potential customers about yourself, share stories and news, show your product in action.
Therefore, social networks are powerful communication tools for small business entrepreneurs.
Now, every small business owner wants to improve what they are at present. If you to get the desired result you should follow the tips given below:
1. Explore the Target Audience
Studying your audience will give you a real picture of it, including revealing important details that you will not just recognize.
Focus on understanding your clients and how you should communicate with them. Know their habits and how they interact with your brand. Are there any big fans of your brand among them? Do any of them buy your products over and over again? What do they have in common and what is different?
By asking yourself the right questions, you will be able to identify important characteristics of your important customers. This information will help you create a portrait of an effective customer, on the basis of which you will attract such customers in social networks.
In social networks, you can also find customers who complain about your products or services. Studying customers with such negative experiences will help you understand what you are doing wrong and improve your performance accordingly.
2. Segmentation of Audience
When you have already created a general overview of your target audience, it is time to make a few individual identifications for them. This is called audience segmentation by attributes. It will allow you to interact more precisely with individual groups of your clients, which is especially important for small businesses.
Segmentation of the audience is the easiest and most logical way to do it by dividing it into groups of common problems and interests. Create appropriate categories for your customers. In fact, each category is almost a separate customer, and you’ll have an individual approach to it.
For example, if you are a yoga teacher, some of your students can do it to improve their posture and some to make them strong muscles. Both categories of people want to do yoga, but their goals are different. And so it makes sense to create for each of these categories an individual perspective to interact with them in a more directed, and thus effective way.
3. Choose quality over quantity
Not all social networks will be suitable for your business and the goals and objectives you have set. For two reasons. First, because most small business entrepreneurs need to manage their own networks.
In addition, if you understand the purpose of each social network and created personas, you should know where your customers and potential customers prefer to interact. Focus your efforts there, sharing quality content and solving your problems. Go where your audience is and deliver value. You will be rewarded for that.
4. Balance Content
What’s important here is that you should give your subscribers a balanced amount of useful and promotional content. In other words, most of your content should be useful non-promotional. It will work for audience loyalty. And a small percentage (say 20%) of content should already be advertising, aimed at sales. For every 8 non-promotional posts you can make 2 advertisements.
In addition, choose the right content for a particular social platform. Social networks are different from each other on the specific content, and your content you must adjust to the specifics of each individual site.
5. Make a Clear SMM Plan
Developing a strong and clear strategy is the very first step towards success. In general, there are many reasons for the failure of SMM in small companies. But often it happens only because the company simply does not know what it is doing.
Each step of promotion of your brand and in general work in social networks should be carefully planned. It does not matter what kind of business and audience you have: if you have a clear plan, it will anyway help you avoid many failures.
6. Keep a frequency of publication
Nothing will hurt social media efforts more than irregular posting. Inserting tweets once a week or uploading a new Instagram post month by month is the right recipe for failure.
The frequency with which you must post depends on your specific, defined audience. One of the best ways to determine how often to post is to use a platform that integrates all social networks and analyzes these tools, as well as the results they generate.
Publishing tools allow you to schedule your posts and assess which posts are generating the most engagement.
Doing this analysis is essential to achieve good results. That way, you can adjust whatever it takes, until you reach the formula for success for your company.
7. Answer customer questions quickly
It is important for you to engage with your small or medium business audience through social media. Therefore, it is essential to respond to comments, messages, and questions that are asked.
Thanking your audience for comments with positive words and addressing concerns and bad experiences with your business through social media can help you get and keep customers interacting.
You can respond quickly without interrupting your schedule, taking 5-10 minutes a day to review your notifications and respond to your audience.
Engaging with your audience requires, on average, just 2 hours a week, if you are on three social media platforms. So don’t leave that part aside.
8. Promote blog content
Usually, small and medium-sized companies publish several posts per day just in order to interact with their specific audience. They create funny posts, some interesting videos, images with motivational phrases to attract the audience.
Not that this initiative is wrong, but a publication with relevant content from your blog is quite significant. Ideally, you should merge all possible forms of posts.
Promote the content of your blog on social networks. And you must remember that they must bring information that your audience expects, solve your doubts, add value and be interactive, attractive, dynamic.
9. Adapt the language to the company’s positioning
The language that your company should use, whether small or medium, needs to be in line with its defined audience. Certainly, you agree that a more elaborate, technical and professional message does not reach everyone, does it? On the other hand, simple language tends to attract a very large number of people.
You can mix between using the language in different situations so that it can reach the majority of people who follow your brand.
Understand that the content and everything your company does is aimed at your potential customer and specific audience. As much as you like to use more robust terms, your readers are the ones who should be most interested in the content.
10. Be informative and don’t ignore anyone
Information is an asset that attracts your specific audience. It is essential that you value an informative message. In addition, it should be useful, and help the reader in some way.
Today, the public is demanding, selective amid so much information than on their social networks. Therefore, you must be a differential in the quality of the content you distribute.
Another essential aspect is the fact that you do not ignore anyone. People want to interact and when they notice that the company cares little about it, they just don’t come back.
11. Make the posts lead to the site
Regardless of the type of posts you make, always enter your website address so that your audience can click and address it.
It usually happens that the small and medium-sized company only publishes the website link when there is a new blog post. However, it need not always be this way. Whatever the type of post, leave the link of your site.
12. Use tools that automate processes
Due to the need to optimize time and work amid various activities that a small and medium-sized company has, there are platforms that automate the processes.
You must take ownership of these tools so that social media publications can be engaged and integrated. There is software that does this instantly, that is, they publish at the same time on Facebook, Instagram, Google+.
Learn more about our Social Content & Marketing Service at BMG
Our goal at BMG is to drive every brand’s digital future through media, content and innovation. As a global Full Stack Marketing Agency we offer Social Content & Marketing Services. Our services cover research, insight, strategy, creative, content and influencer engagement, all based on our knowledge of social marketing for different Search Engines like Google, Baidu, Naver and more. If you like to know more about our services or if you got any questions or comments, don’t hesitate to contact us.