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Author: Arifur B


In a country of continental dimensions, with a strong and millennial culture, its own alphabet, and more than 1.3 billion inhabitants, arriving from abroad and winning the trust and friendship of the locals can be more complicated than elsewhere, especially for Westerners.

For companies, the reality is no different. As fascinating as it is distant, the Chinese market is a platonic love for any brand that dreams of expanding its horizons. Even powerful, world-famous brands find it difficult to establish themselves, especially when they try to implement a global strategy, without customizing their products and communicating to the specificities of the Chinese market.

As in any country, to really immerse yourself in the local culture it is important to “speak the same language”, to understand the linguistic and social nuances, the jargon. If you are not a Daren 达人 (an expert) on the subject, check out this article with 16 Terms you have to know to do Digital Marketing in China. Still, that may not be enough.

The strategy needs to be customized for the Chinese market

This point seems obvious, but it is important to keep it in mind. Your marketing in China can be played independently of your so-called global actions and strategies, and in many ways, it is actually better than it is.

Relying on an isolated and peculiar ecosystem protected by the Great Firewall, not only does all content need to be in Mandarin, but it must also suit the Chinese platforms, with their own formatting, their own algorithms, and Mandarin keywords.

The consequence of this is that your China marketing should not be based on the materials you already distribute in the West. New keywords, banners, logos, visual identity, etc. should be created according to your local market offering. Content that you already have abroad will often not be seen or considered relevant by the Chinese audience.

It is important to remember that the Great Firewall to which he refers prevents Western technology giants from penetrating that country. Facebook, Google, Uber, and LinkedIn simply do not exist in China. The digital landscape there is completely different and that changes… everything!

In summary, it is necessary to keep in mind that we are talking about a different digital universe. So forget Google and its algorithms, Facebook and its ads, and even the keywords used in other languages.

Just like in biology or linguistics, where geographically separated areas eventually lead to the development of completely different landscapes,

Other social networks used in China

You may be asking yourself: without Facebook, how do people keep up to date on such relevant things as who among their classmates at school got married last year? Many in the West already know or have heard of WeChat, known as the Super-Platform, or the App for everything, due to its huge number of features and “sub-platforms”. But WeChat is not the only platform used by the Chinese, and some others are even more suitable depending on the objectives of their campaigns.

The Chinese social networking universe is even more fragmented than in the West, but of course, we have some main, dominant characters.

We have for example the super-platform WeChat, but WeChat is not an open social network. It is actually an application focused on communication and commerce. In fact, WeChat is not a good channel to distribute or consume content from influencers.

Weibo, on the other hand, is a turbocharged version of Facebook. It provides users and influencers with everything that Facebook and Instagram have and also has payment tools, integrated e-commerce, you can even call and pay your DIDI (China’s Uber) without leaving Weibo.

What Weibo does is aggregate and integrate dozens of niche media platforms, such as live video streaming platforms, others similar to musical.ly, YouTube, and others. So in reality Weibo is a super social media aggregator.

Meipai, on the other hand, is a great platform for short videos, under 5 minutes, or live broadcasts. The influencers on Meipai are mostly supported by their fans. But Meipai also has some great e-commerce features integrated into their videos. Pure” video platforms like YouTube are weak in China, and extremely fragmented.

I think one of the great things about Chinese social networks is that many of them are integrated with e-commerce platforms, and this mix is widely accepted in China. Also, it’s very easy to do these transactions on cell phones.

So for the consumer, the purchase is very practical and easy. I can watch a video and buy the dress that the influencer is wearing at the same time, without even leaving the page. All I need is my password or my fingerprint and that’s it. I love it!

I don’t have a favorite channel. I love Weibo for the content and the UX, but I hate the fact that it has become more and more expensive and it is currently very difficult to grow my Weibo audience without a significant investment.

The whole digital universe in China is focused on mobile and brands allocate huge portions of their budgets to social media and influencer marketing because they know where their audience is.

I believe that marketing in China is marked by very rapid adaptations. Companies are constantly reinventing the way they run their campaigns. This probably has to do with the fact that the Chinese workforce, especially in agencies and technology companies, tends to be quite young.

 

Marketing influence in China through KOLs

In fact, the use of influence marketing in China is even stronger than in the West. With a more adequate technological apparatus to sell online and operating in a culture where their work is more accepted, KOLs are an indispensable part of the Marketing strategy of Chinese and foreign brands. And there are those who say that this potential has not yet been fully exploited by companies.

In China, the culture allows influencers to openly advertise the products they are selling, even including direct on-screen purchase links from their articles, photos, or broadcasts, without causing negative impressions on their audience.

Many products are launched in the Chinese market at events that bring together different influencers in the same physical space, broadcasting live information and promotions for those who buy certain products at that time. Known as “parties” these events generate thousands, sometimes millions of interactions and, consequently, sales.

In conclusion, if you can’t stand them, join them! 

As in any country or city, you need to ‘speak the same language, understand the new universe, and produce content directly for this new audience. In addition, it is necessary to know the existing channels and the characteristics that differentiate them.

One of the most effective ways to gain an audience in China is to use Influence Marketing and count on the support of KOLs, which charge to advertise the sponsoring brands to their thousands of fans and followers. 

 

IN Hongkong SEO,SEO

Have you ever wondered how a company manages to appear in local search engine searches? Discover how to attract more customers and stand out from competitors in your region with Local SEO strategies.

 

Local SEO is a set of optimization tactics for your business to appear in Google searches. Through them, your company can become a reference in your locality and will gain more and more customers.

According to some surveys, 46% of all Google searches look for local information. Therefore, it is clear that there is a significant percentage of users interested in local searches. They are the ones that can help you achieve good positioning in organic results.

Without a doubt, Local SEO is a great opportunity for your company to have more visibility, generate traffic, and attract more customers to your physical store.

Thinking about helping you improve your business results in Hongkong, we created this article with everything you need to know about Hongkong SEO and how to apply this strategy in your favor. Read on!

What is Hongkong SEO?

Hongkong SEO is a set of optimization strategies that, like traditional SEO, are aimed at optimizing websites for search engines. The difference is that in Local SEO this optimization is done for searches in Hongkong.

When the user searches for restaurants, bakeries, cinemas, theaters, or others, Google understands that the person may be looking for establishments near their location. Users can also do a search for “restaurants near me”, which will result in the search engine filtering the user’s actual location to display results that meet their needs.

This also happens when a search is performed outside of the user’s city or region of origin. Suppose you live in NYC, but you are in Campinas and decide to do some research to find a coffee shop. Google will display the best coffee shops in the region without necessarily having to enter the city in which you are located.

Usually, these types of searches are performed using a mobile phone, making it easier for the search engine to identify your current location.

Another essential point in Local SEO is having a responsive website that adapts to any mobile device. After all, mobile searches are on the rise and mobile users tend to benefit more from location recommendations.

How to do Local SEO for companies?

To do local SEO it is necessary to adopt some optimization strategies, just like any traditional SEO strategy.

In addition to adopting SEO tactics, it is necessary to focus on marketing, which is the union of geolocation with the company’s advertising planning.

For this, you can use some resources to brand your company in your region or even in another location where you believe you can reach more customers.

We are talking about Google My Business, which gives you the possibility to include information about your establishment. It is through it that the search will remove the local data to be displayed on the SERP (results pages).

Local SEO Strategies

Find out in this topic the best methods of how to do local SEO so that your business thrives in the region in which it is located:

Google My Business

It is a free tool that Google makes available for your business to be displayed in local recommendations and in other Google tools, such as Google Maps and on the Google results page.

It is possible to register the services that the company offers and include the area of ​​operation. 

Another advantage of Google My Business is that it has the Google Post function, which allows you to include posts about the company, similar to what happens on social networks. 

If you organize an event or some promotion, for example, these publications will be presented to the user when he searches for your company or is near it.

It is important to keep the address up to date. To find out if the address really belongs to you, Google sends you a letter with the confirmation code to validate your account.

In addition, the platform sends a monthly report regarding searches related to your brand and access to photos published within Google My Business. Thus, you can have more complete data on your company’s status in Google searches.

Importance of NAP

NAP is the acronym for name, address, and phone number. When it comes to local SEO, this information is the most important and needs to come before anything else. 

After that, you should focus on posting photos of the place, products, describing your services, and producing quality content that catches the audience’s attention.

It is extremely important that your company has a website. After all, before going to a store, most people look for information on the internet about the reviews and quality of the company’s products or services.

So that you are always one step ahead of your competitors, keep all data and information about your establishment up to date.

Google Maps

We use this platform whenever we need to search for an address quickly. Through Google Maps, we can identify the distance from a certain location and even see suggested routes.

As mentioned above, it is through Google My Business that your company can appear on Google Maps. With these two platforms, your organic results in local searches will be much higher.

How about knowing the most important information to be linked on Google Maps? See below:

  • Fill in the site field in Google My Business;
  • Enter the full address;
  • Add opening hours;
  • Enter the phone number;
  • Add the events your company organizes;
  • Add photos of the location;
  • Encourage your business reviews and ratings;
  • Add a description to let users know your company briefly.

Extra: When there are holidays in the month, Google sends you an email to find out if you want to change the opening hours. So, pay attention to the messages!

All of the criteria we’ve scored here are essential to optimizing your business’s local searches and gaining an ever-increasing number of leads.

Snippets for local business

  • First of all, let’s ask you a question: Do you know what a snippet is? Don’t worry if you don’t know, as we’ll briefly explain what this is all about.
  • The Snippets or Featured Snippets are also known as the Google zero position and are those answers boxes that appear in the top results of searches. 
  • Snippet’s main objective is to answer users’ questions quickly and objectively, without having to access the page.
  • Now that you know what a Snippet is, it’s time to understand how important it is to your local business search.

To find out if your site is relevant to appear in a snippet, Google analyzes the content of your pages, collects information, and checks whether the data found is useful to the user.

With the help of Google My Business and with the company information that is added to the platform, you will have more chances to appear at the top of Google, improving your website’s positioning and increasing your company’s authority in the search engine.

Thus, it is extremely important to pay attention to the type of search that users are doing in your region so that you do not fall behind your competitors.

Local Keyword Research

When we want to find an establishment in some location, we do a search putting the city we want next to what we are looking for. 

For example: “ digital marketing agency in Hongkong”. Sometimes, we can be even more specific by searching by neighborhood rather than the city.

If you own a local business and produce content, using local keyword research is a great option to know how to stand out in your region. 

One tactic that can help you get more results is to do a search for terms related to locations in cities near you to understand how users are searching. Then you just apply it to your content strategies.

An important tip is to always choose long tails as we saw in the example of the digital marketing agency. The more specific the word, the easier it is to rank and appear in Google My Business results.

In addition, it is important to create a content marketing strategy focused on topics related to your region.  

Content Types for Local Searches

We’ve already mentioned that you should do keyword research and invest in content production. But what types of content should be produced?

It all depends on your business model. You need to produce content relevant to your niche and your location. A restaurant can address topics such as regional cuisine, for example.

A blog can talk about any local topic as long as it makes sense for your business. The example we gave about the inn can help someone who wants to open a tourism agency in that region.

Another example: a children’s store that has a blog can provide baby room decorating tips and refer you to other local furniture and home decor stores. The blog can cover topics such as motherhood, make lists with everything a baby needs, or tips for first-time mothers.

You can also do interviews with local experts, who will talk about the most authoritative subjects. In this way, you will become a reference for customers or target audiences in your region. Don’t forget to use strategic keywords so that your site is well ranked in search engines.

Benefits of Hongkong SEO

We need to illustrate which Hongkong SEO benefits are most relevant to businesses with a physical sales location.

Although people make many purchases through e-commerce, they do not stop going to other places such as restaurants, cinemas, theaters, stores, hotels, inns, offices, beauty salons, and more. Here, we will understand the advantages of this strategy for companies that receive their customers physically. Look:

Increased sales

Optimizing your website for  Hongkong  SEO will generate a greater number of visits, increasing the possibilities of converting leads for your service or product, as well as attracting customers to your physical establishment, which generates a real increase in revenue.

Online presence

One of the advantages of  local SEO for any market segment is boosting its web presence. We know that when people need to get to a location, the first thing they do is look for the address in apps.

So, if you correctly use the strategies that have already been mentioned in this article, your chances of appearing in organic results will certainly be much higher.

Attract new audiences

With Hongkong SEO it is possible to gain new customers who did not know your business. Advertising your company on Google My Business assertively with all the correct information makes it possible for people who are close to your company to find you more easily.

And then did you like what you learned in this article? We hope you wrote down all the tips because with them you can breathe new life into your business.