App Store Optimization


ASO is the process of optimizing mobile apps to rank higher in an App Store’s search results. The idea is the higher your app ranks in an app store’s search results, the more likely customers will download your app. With over 2,000,000 apps in each app store, even being seen becomes a challenge; let alone being downloaded. At BMG, we believe that the most important aspect to optimization is understanding the mix of marketing to attract your target customers. Our ASO process is to apply an optimal mix of keywords, relevant icons, proper preview videos, screenshots, etc and measure them in each app store (Apple, Google, Samsung, etc.), perform multivariant testing on all aspects of the page to see (bounce rate, impressions, clicks, time on size) and ultimately amplify the conversion rates for App Downloads. Without Downloads, you just wont have any customers. Moreover, At BMG we believe that Apps are built for local markets. With our local marketing techniques and global backbone, we deliver results for your app and your business.


We believe that with all the buzz about Data, Efficiency and Scale as being the currency of the 21st centuries, ideas and thought matter more today than ever before. It is here at BMG where we believe that Thought and Ideas travel beyond media into global aspirations. We believe that Ideas Drive Performance.