SEARCH: PAID AND ORGANIC
The way we approach search with a unparalleled focus makes our clients successful. BMG powers digital marketing and advertising programs both locally in China, Korea and Japan as well as globally across wider Asia, Europe and North America. Our optimization and services programs achieve brand and direct-response objectives for our clients across a variety of industries.
DISPLAY: PROGRAMMATIC AND INTERACTIVE
Automated decision making based on data improves efficiency in ad buying. The very definition of programmatic – automated buying and selling of ad inventory – implies efficiency. The Artificial Intelligence backed DSP technology analyses available inventory, refines optimization models, and can place real-time bids. Real-time bidding (RTB), a form of programmatic, allows advertisers to buy display at the impression level in an auction environment.